✍️Channel Use

Our Instagram channel will take more of an editorial look at mental health stories and remote life/work of volunteers at Anime For Humanity. It is less “marketing-y” and more about building community.
Instagram will help the Social Media team tell big stories with small moments through live experiences and video content. For example, anime you are watching/life lessons from that anime, latest anime merch our volunteers just purchased, the making of anime therapy kits, traveling to conventions.. etc

🎯 Audience targets

From the United States to Japan, similar to our Twitter audience, we are targeting the anime, cosplay and gaming fandom. We intend for our Instagram content to be consumed by anime fans and potential volunteers.

📅 Calendaring, Cadence, and Volume

First, the Instagram Story feature will not have a frequency limitation and should be utilized as often as content is available. However, we will not over post Instagram wall posts. Instagram is a visual platform where Anime For Humanity can showcase the human side of our organization and our brand. Each post on the Anime For Humanity Instagram account should tell its own story and be a stand alone post. Total of posts is 3X per week.