To generate organic traffic, we need to rank on page one of the SERP. And that’s where we need to utilize SEO (Search engine optimization) in all of our blog posts.
The way people search for information online has been changing. Instead of simply searching for a short, concise keyword; more people are asking questions to get the information and answers they are looking for. Gone are the days of simply using regular keywords. Question keywords and long tail keywords are becoming more popular. Whenever someone searches on Google with a question phrase, Google tries to provide an answer to the question. The answer is often returned in an answer panel as shown in the image below
Keyword: is a word that a user enters in search. Each web page should be optimized with the goal of drawing in visitors who have searched specific keywords.
SERP: Stands for “search engine results page” — the page you see after conducting a search aka the first page of Google.
Title tag: is a tag in the .html denoted by <title>. The title tag represents the page’s title and can be seen on the tabs in your browser or in the headline of a search result.
Meta description: is another .html tag, but its purpose is to describe the page.
Meta Keywords: are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
Alt tags: are metadata that offer text descriptions of web images for search engines and screen readers for the visually impaired.
- Find a Primary Keyword to target
- Understand search intent
- Delve deeper into the questions people are actually asking
- Use short, descriptive URLs
- Link to relevant internal and external resources
- Optimize your images
Name them correctly
e.g. my-new-black-kitten.jpg vs 234987298723.jpg
Appropriate ALT Tags
Google uses alt text along with computer vision algorithms and the contents of the page to understand the subject matter of the image. […] When choosing alt text, focus on creating useful, information-rich content that uses keywords appropriately and is in context of the content of the page. Avoid filling alt attributes with keywords (keyword stuffing) as it results in a negative user experience and may cause your site to be seen as spam.
Choose correct image type
Create an Image Sitemap
Use vector images where available